Available on DVDs for the First and Only Time …
7 Master Secrets
of Wealth Creation
for Marketers and Copywriters”
“I will never be able to share these seven secrets in
the Bullets, for reasons you’ll understand in a moment.
“But as my retirement legacy,
I will share all seven with you …
if you can meet the
four qualifications spelled out in this letter.”
- Now available via DVDs and expanded, illustrated transcript for the first and only time—my never-to-be-repeated “Reveal-Everything-at-Once” Seminar.
- Only 2,000 sets available.
- Tightly restricted and limited distribution … you must be able to meet the four criteria spelled out below (no exceptions).
- Reveals every secret I’ve ever learned about how to boost your advertising response and become independently wealthy as a copywriter or marketer.
- Based on more than $1 billion and 40 years’ worth of scientific direct response tests.
- Includes everything revealed at my one-time-only Retirement Seminar, hailed as “historic” … “phenomenal” … “life-changing” by industry leaders … plus much more material that’s been added to make this the ultimate “Master’s Program” on breakthrough marketing and copywriting.
- Featuring scores of the greatest direct response ads of all time to illustrate every principle … plus “Gary Bencivenga’s Greatest Hits”—my all-time best ads, sales letters, magalogs, bookalogs, and more that you can use to guide your own marketing and copywriting.
- Guaranteed to be worth 50 times its cost … or you pay nothing.
- Free bonus if you respond now—”Da Bomb!” … probably the most powerful tool ever discovered for systematically boosting your response in every promotion you’ll ever run.
Dear Marketing Top Gun: I am looking for an elite group of men and women determined to be among the most successful and highest-earning copywriters and marketers in the world.I am retiring now and want to share with this select group of stars and future stars what I believe is a priceless legacy—my seven master secrets of wealth creation for copywriters and marketers.The truth is, I can never reveal these seven master secrets in the Bullets.Why not?
From the start, I promised to keep the Bullets short and fast, like bullets.
But teaching these seven master secrets takes more time.
For example, my #1 master strategy, The Bencivenga Persuasion Equation®, has eight parts. It takes about two hours to teach and another two hours to bring you to mastery.
Anyone can master this, and once you do, your ability to boost response on demand soars. You immediately take a giant leap forward in your ability to write copy with the hand of a master … and evaluate it with the eye of a jeweler.
But the unavoidable problem is, it does take four hours to acquire mastery of the eight steps and how to string them together, mainly because you must first unlearnseveral things you’ve been taught as gospel about how to generate maximum response.
You see, almost all copywriters and marketers today are using the same old-fashioned techniques. But the world has changed, and the consumers you’re trying to influence have grown increasingly immune to these conventional headlines and approaches. In today’s overmarketed, overhyped world, the “same old” techniques for generating response may occasionally work, but not nearly as well as they used to. This is why most direct marketers are seeing their response rates decline every year. And this will inevitably continue, as consumers grow increasingly immune to an ever-rising flood of these same tired, overworked approaches. You need something new that works better.
And that is why the advanced secrets I teach are so much more effective. They show you how to clearly and dramatically stand out from the clutter and trigger maximum response in any medium, for any product or service.
to Serve as Your Examples
The other reason I’ll never teach these secrets in the Bullets is because they require lots of real-life examples of the advertisements that are shattering response records in every field in which they’ve been applied.
All this takes a seminar to deliver … the very seminar that I have called my one-time-only, “Reveal-Everything-at-Once Retirement Seminar,” which I gave recently to 100 of the world’s top copywriters and marketers.
This treasure trove of knowledge is based on more than and 40 years’ worth of scientific advertising tests. It’s nothing less than my legacy to the most ambitious and dedicated men and women in direct marketing today.
When I gave this seminar training live, I promised the 100 attendees that I’d create a free set of DVDs for them. To my embarrassment, it took me many more months than I ever imagined to produce them, mainly because I wanted to enhance the program by including a deluxe illustrated transcript featuring scores of ads and visuals as well as additional response-boosting information—everything I could possibly teach about how to improve your advertising results.
Finally it’s all done. And, in addition to the 100 sets I’ve produced for the seminar attendees, I’ve run off an additional 2,000 sets of both the DVDs and illustrated transcript. These are the only 2,000 sets that will ever be available anywhere at any price, and after these 2,000 sets are gone, they will be gone forever.
But please don’t feel pressured into buying immediately just because only 2,000 sets will ever be made available. Candidly, this supply will last for at least several years. That’s because I am not looking to trigger a fast wave of mass “panic buying” from lots of people, which would inevitably include many less-than-qualified candidates.
My aim—expressed in the value, scope, and extraordinary content of this DVD course—is just the reverse. And that is to restrict distribution to a tiny slice of the copywriting and direct marketing community—exclusively the most ambitious stars and future stars who are hell-bent on being among the richest, most in-demand, most consistently successful Top-Guns on the planet. And that, by definition, is a very small, elite universe.
The only reason to act now—and this is important—is so that you can start putting these breakthrough wealth-building, career-advancing copywriting and marketing techniques to work immediately, allowing you to experience complete financial security and independence much sooner than you could ever achieve otherwise.
No matter what, you must meet four rigorous criteria to qualify—no exceptions.
More about that later. First let me tell you about the DVD course itself…
“Always Be Thorough”
One of the principles I teach is that champions are always thorough in their preparations, and this certainly holds true for copywriters and marketers.
In that spirit, and because this course represents a significant investment, I’m going to be quite thorough here and give you a complete description of everything this training will teach you.
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